AgeTech is Now!

AgeTech Market Entry Pitch Competition

On October 11th, 2023, our live event and pitch competition in Tokyo marked a significant gathering of innovators in the AgeTech sector from Japan and worldwide. This event showcased the latest advancements at the intersection of aging and technology, highlighting solutions ranging from health-tracking wearables to robotic exoskeletons for enhanced mobility.

The gathering was a hub for diverse stakeholders committed to improving the lives of aging adults, including corporates, startups, and academic institutions. It was a platform for meaningful collaborations and featured insights from leading AgeTech experts, both in-person and remotely.

Living Best's Age-tech is Now! event flyer, square
Living Best's Age-tech is Now! event flyer, square

Living Best Market Entry Pitch Competition

Featuring AgeTech Companies from Around the World!

At the AgeTech event organized by Living Best, a highlight was the Market Entry Pitch Competition, where seven mature agetech startups showcased their innovative concepts.

Participants were carefully selected based on evaluations from Living Best’s User Group, consisting of Japanese consumers aged 65 and above.

The competition concluded with the announcement of winners, with the top winner receiving US$100,000 in market entry research and partner search support from The Carter Group, and two runners-up receiving support valued at US$50,000 each.

Caregiver Smart Solutions circular logo
Comfort Linen circular logo
HeyDay Fitness circular logo
My Medic Watch circular logo
Obie for Seniors circular logo
SilVR Adventures circular logo
Steadiwear circular logo
Ryan Caregiver LB Pro

Ryan Herd

Caregiver Smart Solutions

Non-invasive sensor platform for monitoring daily activities to improve quality of life as our loved ones age in place.

Nancy Comfort Linen LB Pro

Nancy McGovern

Comfort Linen

A system of pajamas and sheets, created by a physiotherapist, that enables movement in bed with greater ease and freedom.

Teresa Heyday LB Pro

Teresa Wang

HeyDay Fitness

An AI connected strength training machine for 65+. A safe, effective, and fun way to train for strength and reduce falls.

Elizabeth MyMedicWatch LB Pro

Elizabeth Blanchard

My Medic Watch

Provider of automatic fall detection monitoring service leveraging Apple and Android smartwatches.

Ariel Obie LB Pro

Ariel Almos

Obie

A gaming console for ageing adults, including games for the development of cognitive, motoric, and social behavior.

Colin SilVR LB Pro

Colin Pudsey

SilVR Adventures

Virtual reality-based experiences for elders. Allows users to explore VR environments to reduce loneliness & isolation.

Emile Steadiwear LB Pro

Emile Maamary

Steadiwear

A ground-breaking glove designed to significantly reduce your hand tremor in Essential tremor.

Caregiver Smart Solutions circular logo
Comfort Linen circular logo
HeyDay Fitness circular logo
My Medic Watch circular logo
Obie for Seniors circular logo
SilVR Adventures circular logo
Steadiwear circular logo
Ryan Caregiver LB Pro

Ryan Herd

Caregiver Smart Solutions

Nancy Comfort Linen LB Pro

Nancy McGovern

Comfort Linen

Teresa Heyday LB Pro

Teresa Wang

HeyDay Fitness

Elizabeth MyMedicWatch LB Pro

Elizabeth Blanchard

My Medic Watch

Ariel Obie LB Pro

Ariel Almos

Obie

Colin SilVR LB Pro

Colin Pudsey

SilVR Adventures

Emile Steadiwear LB Pro

Emile Maamary

Steadiwear

Live Speakers

Carol Chiang profile image

Carol Chiang

Occupational Therapist and Founder of Evolving Homes®

inspiring and informing innovations in Ageing-in-Place and AgeTech through her work with companies and universities such as UBS, Toyota Research Institute and MIT AgeLab Omega, speaking on AgeTech Innovations in Action.

Dominic Carter of The Carter Group

Dominic Carter

Founder and CEO The Carter Group – Japan Market Resource Network, and Co-Founder of Living Best

With over 20 years of refining market approaches that are firmly rooted in Japanese user experience, speaking on: Role of UX in Bringing Startups and Users Together.

Pre-Recorded Video Panelist Highlights

Meet Some of the Trailblazers of Age-Tech Ecosystem Development!

The Age-Tech event featured a compelling compilation video with pre-recorded messages from global age-tech experts, introduced by Moderator Linda Sherman. The event included a live Q&A session with panelists Claire Chang, Stephen Johnston, Hiroyuki Suzuki, and Shiho Watabe, who were able to join the event in person.

This video highlighted the diverse global ecosystems shaping the future of age-tech, underscoring the importance of interdisciplinary collaboration for developing age-tech products to enhance the lives of ageing adults worldwide.

MC

Moderator

Debbie Howard, co-founder of Living Best and Chairman of CarterJMRN

Debbie Howard

Living Best Co-Founder, and The Carter Group chairman, Debbie has 35+ years supporting brands in Japan. Her caregiving journey inspired her to author two books and become a subject matter expert on the global caregiving crisis. She cohosts weekly Rethinking Aging Club podcast on aging, longevity, and onward to caregiving (including age tech). She previously served as president and chairman of the American Chamber of Commerce in Japan, and continues as ACCJ president emeritus.
Linda Sherman

Linda Sherman

Linda, an international marketing pro, previously held CEO/CMO roles in Japan-based MNCs like Club Med and Wal-Mart. Now dedicated to aging population and caregivers, she fosters product creation and connections via the Rethinking Aging Club. With a rich history including Nihon Keizai Doyukai membership and ACCJ Marketing Programs Chair, she’s an investor and CMO at MBET Health, and Managing Editor of Boomer Tech Talk.

Living Best Market Entry Pitch Competition Judges

About the Organizer

The Carter Group – Japan Market Resource Network is a Tokyo-based research consultancy that for 30+ years has worked with international businesses aligning business strategy with customer needs in Japan.

Committed to Age-Tech development that is authentically human centric, the company also developed its Living Best platform to serve as a catalyst for tech-enabled product and service development that creates an ageless society through its:

Professional Group

A global knowledge-sharing and networking platform connecting parties interested in the world of Age-Tech in Japan, wherever they are located.

User Group

A consumer-based platform that connects age-tech developers with real users to test necessary adaptations and marketing approaches with Japanese older adults.

White Paper

The company authored the 2021 White Paper titled Japan: The World’s Real-time Laboratory for AgeTech, and updated this quintessential resource for 2024. Click the button below to access!