Empowering Human-Centric Innovations for a
Better Aging Future
Living Best is a human-centred non-profit initiative that helps organizations make clearer, more confident decisions in aging and longevity markets. We reduce risk, cut noise, and strengthen shared understanding – before execution begins.
Founded in Japan, the world’s earliest aging signal market, we evaluate what works, why, and for whom through evidence contributed by older adults and families, domain experts, and global ecosystem partners.
OUR EVIDENCE ECOSYSTEM
Three complementary sources of insight powering decision-grade evaluation.
We integrate user experience, expert interpretation, and Japan-specific contextual alignment to clarify what truly matters in aging and longevity innovation.
User Group
Older adults, carers, and families across Japan who participate in concept reviews, usability evaluations, and lived-experience insight sessions.
Professional Group
A global community of researchers, clinicians, policymakers, innovators, and ageing specialists contributing expert interpretation and thematic depth.
Unique Methodology
A structured evaluation process integrating user evidence, expert review, and Japan-specific system and cultural context.
Ecosystem Partners
HOW GLOBAL ORGANIZATIONS ENGAGE WITH US
Living Best collaborates with a wide range of organizations across the global AgeTech ecosystem – including foreign government trade & innovation teams, venture investors, accelerators, Japanese national and municipal governments, healthcare institutions, and academic partners.
Ecosystem Partners typically engage by:
● contributing expert or policy perspectives
● sharing promising innovations for structured evaluation
● participating in multi-stakeholder insight activities
● helping ensure that global AgeTech signals are interpreted responsibly for Japan
Our role is to provide a neutral, research-driven pathway that connects international innovation pipelines with Japan’s real-world aging context – and to make high-quality, decision-relevant insight accessible to organizations navigating aging and longevity challenges.
Participation for global ecosystem partners is free and non-binding.
A Global Opportunity Is Unfolding
Aging populations worldwide are transforming health, care, housing, and consumer behaviour.
Organizations that understand user needs and evidence early will be positioned ahead of the global longevity shift.
-
Global Demographic Shift
Aging populations worldwide are reshaping markets, creating unprecedented demand for innovative solutions. -
Tech-Enabled Independence
Cutting-edge technologies are empowering older adults to live autonomously, opening new avenues for impactful products and services. -
Wellness Revolution
A growing focus on proactive health management and quality of life is fueling demand for holistic wellness solutions tailored to older adults. -
Economic Powerhouse
The 60+ demographic represents a formidable economic force, with significant spending power and unique needs waiting to be addressed.
JOIN US
Interpreting Global AgeTech for Japan’s Real-World Needs
Living Best conducts human-centred research and structured evaluation across the full aging continuum – informed by our User Group, Professional Group, and MPI methodology. We identify which global innovations have real-world relevance for Japan, and why.
Decision-Grade Evidence
Evaluation designed for strategic decision-making – not inspiration, hype, or innovation theatre.
Multi-Stakeholder Validation
Evidence grounded in user, clinical, operational, policy, and ecosystem perspectives.
Japan Market Relevance
Interpretation of global AgeTech through Japan’s demographic, cultural, and system context to clarify true market fit.
Join a Global Community
Advancing Evidence-Based Aging Innovation
Our free Professional Group brings together 1,000+ individuals working across aging, health, policy, research, industry, investment, and care.
Members contribute to collective understanding through research activities, expert discussions, and structured feedback – and receive selected insights and interpreted findings.
For individuals exploring the field, join the Professional Group.
For organizations requiring structured evidence and alignment, explore the AgeTech Alliance.
Informing Better Decisions Across the Ecosystem
Through our work, we generate insights that support better decisions across the ecosystem – including older adults, caregivers, families, businesses, academia, and government.
User-Grounded Insight
Evaluation with older adults, carers, and families through our User Group ensures that concepts reflect real needs, capabilities, and behaviours.
Decision-Relevant Evidence
Our research foundations deliver credible, practical insight aligned with organisational decision processes.
Japanese Market Clarity
Structured, evidence-led interpretation for one of the world’s most complex and rapidly aging environments.