Heads, Hands & Hearts for AgeTech
Aging, Reimagined.
At Living Best, we’re on a mission to build human-centric ventures that maximize impact across the entire aging spectrum. Our approach is rooted in five key principles:
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Human-Centric Innovation
- Every venture we build starts and ends with the user.
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Evidence-Driven Solutions
- We leverage data and rigorous testing to ensure our ventures meet real needs.
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Community-Powered Development
- Our diverse community of users and experts drives our innovation process.
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Holistic Aging Continuum
- We create interconnected solutions that enhance overall quality of life, from wellness in your 50s to care in your 80s and beyond.
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Intergenerational Focus
- We recognize that aging affects not just individuals, but families and communities.
Human-Centric Innovation
Evidence-Driven Solutions
Community-Powered Development
Holistic Aging Continuum
Intergenerational Focus
Dominic’s Story
With over three decades of experience in consumer insights and strategy, Dominic Carter is redefining the aging experience. His journey to founding Living Best began with a simple yet powerful realization: the challenges of an aging population could be transformed into opportunities for innovation and fulfillment.
Dominic’s vision goes beyond creating products; it’s about reshaping the narrative of aging itself. By deeply understanding the needs and aspirations of older adults, Living Best is pioneering solutions that don’t just add years to life, but life to years.
The Human-Centric Venture Framework™
At the core of Living Best is our proprietary Human-Centric Venture Framework™. This innovative approach ensures that every decision we make, every product we develop, and every venture we launch is grounded in real human needs and desires.
User-Led
Ventures
We don't guess what aging adults need – we know. Our community of users is involved at every stage, from ideation to launch.
Evidence-Driven
Development
Our rigorous testing and validation process ensures that we're solving real problems with effective solutions.
De-Risked
Investments
By putting users at the center and basing decisions on solid evidence, we dramatically reduce the risk for investors.
This framework allows us to create sustainable (profitable) ventures whose products are destined to change lives.
Uniting Startups, Investors, and Users
The Living Best Alliance is the powerhouse behind our innovation. It’s a unique ecosystem where visionary startups, forward-thinking investors, and our User Group collaborate to create ventures with an exceptionally high chance of success.
For Startups
Our accelerator provides comprehensive support for startups entering the world’s largest aging markets, starting with Japan. We offer:
- Access to our user testing group
- Funding for the most user-friendly ventures
- Connections to key industry partners
- Guidance on regulatory compliance and cultural adaptation
- Marketing, sales, & business development support
For Startups
We offer access to de-risked, high-potential investments in the rapidly growing longevity economy.
- Opportunities in Market Entry Ventures: Invest in promising market entry ventures like Comfort Linen and Steadiwear as they expand into Japan.
- Investment in Living Best: In limited cases, we offer the opportunity to invest in the Living Best holdings company.
- Future Venture Funds: Be part of long-term investment growth by becoming an LP in future Living Best Venture Funds.
- Investor Community: Join the Living Best Alliance, an exclusive group of investors collaborating on impactful AgeTech ventures.
For investors
Our community is the beating heart of Living Best. Your insights drive our innovation, ensuring that every product and service we develop truly meets your needs and enhances your life.
For Users
Expertise Meets Passion
Dominic Carter
Co-Founder, Living Best
As founder and CEO of The Carter Group, with over three decades in consumer insights and strategy, Dominic brings unparalleled market understanding to Living Best. His vision of transforming aging challenges into opportunities drives our mission to create impactful, user-centered solutions that enhance quality of life for older adults.
Debbie Howard
Co-Founder, Living Best
Debbie’s 35+ years of experience in Japan and personal caregiving journey fuel her dedication to AgeTech innovation. Chairman of The Carter Group, her expertise in cross-cultural business strategies and deep connections in the Japanese market are invaluable in guiding our ventures to success.
Adam Claydon-Platt
Head of Ventures
Adam’s two decades of entrepreneurial experience in Japan, combined with his passion for sustainable development, make him the ideal leader for our venture-building efforts. He excels at identifying high-potential startups and fostering collaborations that drive meaningful innovation in the AgeTech space.
Asako Kurosaki
General Manager
Asako’s strategic acumen and operational expertise ensure the seamless execution of Living Best’s initiatives. Her commitment to fostering community engagement among both professionals and users is key to our human-centric approach, ensuring our solutions truly resonate with those we serve.
From Japan to the World
While our roots are in Japan – the world’s fastest-aging society – our vision is global. We’re building human-centric ventures that address universal aging challenges and enrich lives across cultures and continents.
Global Impact
Through our extensive global network of partners, we aim to scale impactful AgeTech solutions worldwide. We’re rapidly expanding our reach to transform aging experiences globally, starting in Japan.
Japan as Innovation Hub
Our deep understanding of Japan’s unique aging landscape provides an unparalleled testbed for AgeTech innovations. This expertise allows us to validate and refine ventures in the world’s most advanced aging market, ensuring their readiness for global success.
Cross-Cultural Insights
By bridging Eastern and Western perspectives on aging, we develop solutions that respect cultural nuances while addressing universal needs. This approach enables us to create AgeTech ventures with broad appeal and adaptability across diverse markets.
Join Us in Redefining Aging
At Living Best, we’re not just preparing for the future of aging – we’re creating it. Join us in our mission to ensure that every year of life is filled with purpose, joy, and opportunity.
Together, we can a build a world where people are Living their Best.